Author: Clayton Pollard

Homage Episode 38: Charlene Wingfield

Charlene…where would I/DSM be without you? My dearest Char, you are such an immense human being…beyond being John Nash Part...

A digital marketing agency in a meeting discussing performance.
The Role of a Digital Marketing Agency

With people spending large amounts of time online, businesses are expected to have a robust online presence, be active on...

Homage Episode 37: Jessica Portalatin

Jessica, where to begin…in a few short months, I feel like we’ve known each other for 20 years. Very thankful...

4 Tips To Make The Most Out Of Your 2024 Marketing Plan

Don’t sleep on your 2024 marketing strategy. I’m here with some helpful tips to keep in mind to ensure you...

Biggest Red Flags In a Marketing Agency Contract

Wait! Don’t sign that contract just yet.  Before you sign on with a marketing agency, there are a few red...

Connecting More Through Organic Social In 2024

“Organic social doesn’t work for me!” Not with that attitude! If you feel like your organic social results are lacking,...

Red Flags In Agency Communication

Communication is a priority in personal relationships, but the relationship you have with your marketing team is no different. Top-notch...

Is Rebranding Really The Solution?

Tired and old. It’s how many business owners and marketers describe their brand. The question is…what’s the best path forward...

A reporting dashboard shows exponential metrics.
Testing & Reporting: 2 Things You Should Be Focusing On in 2023

What if we told you that you could test and report on nearly every touchpoint you have with your customer? You’d probably...

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Why The Bandwidth Of Your Marketing Team Matters

As marketing as an industry evolves, marketers are now wearing many hats, but is that hurting the growth of your...

A marketing team views the results from their latest campaign
How an Inexperienced Marketing Team is Bad for Your Company’s Success

The more you are entrenched in marketing, the more you know. Right? You might read that and go, “Well, yeah,...

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Billboard Advertising Costs in NJ

Contrary to popular belief, billboards can still be an important and effective part of a marketing strategy. Billboards can give...

Homage Episode 32: David Brodsky

Episode 32 in the can, and I am super thankful for the opportunity to pay Homage to my brother David...

An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing
Digital Marketing Agencies & In-House Marketing Teams: A Perfect Pair
A digital marketing agency can be the perfect complement to your internal marketing team! Agencies bring additional marketers, come with...
Homage Episode 31: Fred Karamanol

Fast Freddy coming in hot right after Kevin was an awesome treat. This Homage is yours, pal. I can’t believe...

Homage Episode 30: Kevin Malast

To my buddy Kevin – this Homage is yours.  It feels like yesterday that we just met way back in...

Darren & Mike Petrella
Homage Episode 29: Mike Petrella

Mikey P – WOW, doing an episode of Homage really brought back a flood of memories. We’re taking it all...

best marketing strategies for banking
5 Best Marketing Strategies for Banking 2023

In today’s world, there are many banks that consumers can choose from, so banks of all sizes need to remain...

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Best Practices for A Thriving E-Commerce Business in 2023

E-Commerce In 2023  E-Commerce sales are one of those things that seem so simple a caveman can do it. That...

Homage Episode 28: Filipe Santos

Fil, excited to write this Homage on your behalf. This episode was unique in a lot of ways. First, we...

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How to Use CTV Advertising to Reach Your Audience

CTV To Rule Them All!  CTV advertising is a form of advertising that allows marketers to place ads on internet-connected...

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