Author: Clayton Pollard

which type of advertising is most effective
Which Type of Advertising is Most Effective?

Here’s the cold hard truth: Any type of advertising has the potential to effectively promote your company. However, whether or...

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DSM Awarded as Top Advertising & Marketing Agency in New Jersey for 2020 by Clutch

DSM is an award-winning, full-service marketing agency. We use our performance-based marketing strategies to ensure your brand thrives in New...

SEO Best Practices 2021
SEO Best Practices 2021

Implementing SEO best practices for 2021 on your website is one of the most important things you can do to...

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Setting Yourself Up for Marketing Strategy & Reporting Success (Video Interview)

Our senior marketing manager, Chelsey Nagy, and MeasurementMarketing.io’s Instructor and “Mrs. Make it Happen,” Julie Brade got together to talk...

Outdoor Advertising Guidelines
Outdoor Advertising Guidelines: the Do’s and Dont’s

Outdoor advertising has been around since ancient Egypt. You may think I’m kidding but it’s true I swear. Back then...

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DSM CEO Darren Magarro on the Agency Life Podcast

Our CEO and President Darren Magarro recently appeared on the podcast Agency Life – a show featuring real stories from...

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Experiential Marketing and Some of my Favorite Examples

What the hell is experiential marketing? Honestly, I’d never heard of it myself until my boss mentioned it to me....

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So You Say You Want a Viral Video

Growing up in the early 2000s, spending hours watching videos on youtube was like a right of passage. Whether it...

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The Future of Podcasts and Some of my Favorites

When did podcasts become so popular and how did it even happen? We’re only asking the important questions here, people....

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Introduction to Account-Based Marketing

No one likes to feel as if they’re just one out of a thousand mass-email recipients. We don’t, do you?...

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Episode 8 – TechWerxe & Gain Communications

Well kids…buckle up because this podcast is a wild ride from start to finish. Our friends Sejal and Gary from...

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Construction Marketing Ideas That Speak to the NJ Market

Every entrepreneur’s goal is, ultimately, to make money. If you say that’s not true, we call you out on your...

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Episode 7 – 3E Public Relations

We expected to have a blast on this one, and it didn’t disappoint. Our great friends from 3E PR –...

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Everything You Need To Know About Marketing That You Could Have Learned From Seinfeld

Yes, that’s right. You could have learned more about marketing from watching Seinfeld than the tens of thousands of dollars...

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Episode 6 – Joey Mazza

Introduction We’re particularly excited to hijack the DSM podcast to talk about something near and dear to our hearts, and...

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Episode 5 – Dan Exter

Introduction How many Dans is too many Dans? While we don’t necessarily wrestle with this challenge we do address it...

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The Value of a Strong Brand in Business Succession Marketing

Business succession is a big undertaking and it’s a major turning point for many successful business owners. Certainly, there’s no...

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Lessons Learned at DSM: A Letter From The Interns

Dear DSM, Hey. It’s us, the interns. As the summer comes to an end, we thought it was time to...

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Episode 4 – Beard & Bowler

Introduction On this episode of Thanks for Playing we welcome our friends Matt and Jason from Beard & Bowler Productions...

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DSM Wins Best of Social at 2018 Jersey Awards

Approximately 290 awards were given out last night at the New Jersey Advertising Club’s 50th Annual Jersey Awards celebration, recognizing...

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7 Ways a Podcast Will Boost Your Content Marketing Strategy

In a world with seemingly endless content available at your fingertips, marketers are constantly searching for the best way for...

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