Don’t sleep on your 2024 marketing strategy. I’m here with some helpful tips to keep in mind to ensure you get the most out of your marketing plan.
Tip 1: Focus Your Efforts
Whether you’re looking to improve your SEO, develop your Tiktok channel, sell more with Meta ads, or more, don’t spread yourself too thin. Focus on a few goals in 2024 to make the most of your marketing. Over-estimating your bandwidth or abilities can cause you to fall short on results. It’s better to hone in on areas that can help you reach your goals. Our marketing strategies are formed to ensure that time and effort are spent on things that move the needle for your business, not just vanity metrics.
Tip 2: Understand Your Audience
Targeting the right people is arguably one of the most important parts of a marketing strategy. It’s vital to research and build your audience profiles and personas to ensure that your marketing aligns with their interests and that you’re creating content that resonates with them. Marketing without a specific target audience in mind is like walking into a maze blindfolded, the chances of success are slim to none. We work with you to understand your audience, build personas, and deliver content and creative that speaks to the right person at the right time.
Tip 3: Create Valuable Content
Whether it’s videos, long-form content like blogs, whitepapers, or ebooks, or short social media posts, ensure your time is well spent by creating content that your audience finds valuable. Even the best marketing includes some testing and tweaking, so it’s okay to adjust as you go. Content and platforms suitable for your business changes for each audience. Just because TikTok is popular right now, doesn’t mean it’ll be the best platform to reach your customers. We use previous data and engagement to get a better understanding of what works and what doesn’t and capitalize on wins while pivoting from less successful items.
Tip 4: Leverage UGC
Happy customers are your best sales tool. Leverage their reviews, social media posts, and other user-generated content to highlight your products and inform your content marketing decisions. Your users create the content they want to see, so you should follow suit. If they’re creating unboxing videos, you should be too! Leveraging UGC is a simple way to build trust and authenticity while interacting with and delighting your audience.
Bonus Tip: Just Call DSM
We’ve got you covered. Our team of marketing experts can build you the ideal 2024 strategy to help you reach all of your goals. If you’re unsure if your 2024 plan is going to help you get the results you need, give me a call. DSM offers FREE second opinions, and we’re here to help!