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We’re a creative, full-service marketing firm in Northern New Jersey.
Creative Branding | Advertising | PR | Website Design | SEO | World Class Client Support

 

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Creative Execution

Skills are cheap… passion is priceless.

The creation of artful imagery is only the tip of the iceberg when it comes to the work we do. There are lots of marketing agencies, SEO companies, and advertising firms in NJ…but nobody has the creative talent we do.

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Branding

Make the customer the hero of your story.

We hate to be blunt (actually we don’t) but branding is not just a logo or signature color! Whether you’re a local company in Northern New Jersey or a global brand, we’ll make sure your company is remembered.

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Website Design

Everything is designed. Few things are designed well.

Did you know that most website design agencies in NJ have no clue about search engine optimization? Trust us, it’s true. Website design is all about connecting with your visitors… lots and lots of visitors.

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Internet Marketing

Let’s crush your competition… we don’t like them either.

Search Engine Optimization isn’t a “nice to have” feature anymore… it’s a “must have” part of your inbound marketing strategy. Win the internet and you can win your industry. It’s that simple.

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Social Media

You have to be different, great, or first.

Social Media is best done best by a local agency. Marketing is now a two way street between your brand and your community. It’s not about likes and followers, it’s about meaningful engagement.

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Public Relations

Street cred is earned…not bought.

The DSM group believes public relations is a practice used to enhance a company’s reputation by promoting successful and news-worthy aspects of your business…not using fillers and exaggeration instead.

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Media Buying

No one knows the local market like we do.

Strategic media planning and buying are two vital processes for a successful advertising campaign. We work across all platforms including television, radio, print, online, and out-of-home (billboards).

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TV & Radio Advertising

We’ll make you famous.

Target your customer with The DSM Group. Get ready for your close up… seriously! TV and radio production are two services we work closely with clients on from inception to completion.

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“The only thing Madison Avenue has on us is more suits.“

Marketing is all about relationships.
We believe our mindset of building engaged relationships
trumps “telling and selling” everyday of the week.
Our clients seem to agree.

 

 

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The nimble approach to marketing.
There are two ways to promote and market your business: dumber, slower and expensive – or smarter, faster, and cheaper…we like the latter.
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Recent Blog Posts

  • Behind the Seams Fashion Show Tonight

    Today is the day! Tonight, Sal Lauretta for Men, one of the area’s most exclusive shops for menswear and custom tailoring, will be hosting their annual fashion show to highlight their new men’s and boy’s lines. Behind the Seams 2013 will be held at Hawthorne’s Bottagra Restaurant located on 80 Wagaraw Road at 6 p.m. [...]

  • Google Now vs. Siri

    Last year, Google and Verizon teamed up to develop the popular Google Now application. The app gives users the existing Google applications like calendar, maps, search and more, all in one phone app to help manage your day. With its recent release for the iPhone, Google Now is going up against the well-known iPhone app, [...]

  • Perks for Working at Google

    Google is one of the largest and most-reputable companies due to their cutting-edge products and innovative ideas. But what is also well known about them is their employee policies. Whether it’s their public relations agency or Larry Page and Sergey Brin’s philosophies, Google is recognized as one of the best companies to work for. It’s not [...]

  • Finding a Marketing Internship in Northern New Jersey 2013

    If you have the ambition of getting a good job at a marketing or advertising agency after you graduate college, finding a marketing internship is necessary. Potential employers are not solely focused on your knowledge of the material but also your experience in the field. An internship is the best way to gain that experience [...]

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“The DSM Group has not only created a stronger Brand for my company, but my sales have increased 20%. It’s been a great relationship for the last 5 years.”

Ralph Lauretta

Sal Lauretta for Men

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The lists are in and we’re moving up.

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NJBIZ Top 50 List

  • Ranked 15th: Public Relations Firms
  • Ranked 31st: Advertising Agencies