Bigger-isnt-better

We’re a creative, full-service marketing firm in Northern NJ.
Creative Branding | Advertising | PR | Website Design | SEO | Client Support

dsm-who-we-are-btn

dsm-what-we-do-btn

c

Creative Execution

Skills are cheap… passion is priceless.

The creation of artful imagery is only the tip of the iceberg when it comes to the work we do. There are lots of marketing agencies, SEO companies, and advertising firms in NJ…but nobody has the creative talent we do.

c1

Branding

Make the customer the hero of your story.

We hate to be blunt (actually we don’t) but branding is not just a logo or signature color! Whether you\’re a local company in Northern New Jersey or a global brand, we\’ll make sure your company is remembered.

c1

Website Design

Everything is designed. Few things are designed well.

Did you know that most website design agencies in NJ have no clue about search engine optimization? Trust us, it\’s true. Website design is all about connecting with your visitors… lots and lots of visitors.

c1

Internet Marketing

Let’s crush your competition… we don’t like them either.

Search Engine Optimization isn’t a “nice to have” feature anymore… it’s a “must have” part of your inbound marketing strategy. Win the internet and you can win your industry. It’s that simple.

c1

Social Media

You have to be different, great, or first.

Social Media is best done best by a local agency. Marketing is now a two way street between your brand and your community. It\’s not about likes and followers, it\’s about meaningful engagement.

c1

Public Relations

Street cred is earned…not bought.

The DSM group believes public relations is a practice used to enhance a company’s reputation by promoting successful and news-worthy aspects of your business…not using fillers and exaggeration instead.

c1

Media Buying

No one knows the local market like we do.

Strategic media planning and buying are two vital processes for a successful advertising campaign. We work across all platforms including television, radio, print, online, and out-of-home (billboards).

c1

TV & Radio Advertising

We’ll make you famous.

Target your customer with The DSM Group. Get ready for your close up… seriously! TV and radio production are two services we work closely with clients on from inception to completion.

“The only thing Madison Avenue has on us is more suits.“

Marketing is all about relationships.
We believe our mindset of building
engaged relationships trumps
“telling and selling” everyday of the
week. Our clients seem to agree.
dsm-madmen
The nimble approach to marketing.
There are two ways to promote and
market your business: dumber,
slower and expensive – or smarter,
faster, and cheaper… we like the latter.

Recent Blog Posts

  • The Full-Service Advertising Agency in NJ

    Between creative, digital, media buying and specialized advertising, selecting the right advertising agency in New Jersey to promote your business across a variety of mediums can seem a little daunting. Instead of picking and choosing a handful of agencies with different fortes, your business should instead turn to one office that is well-versed in all [...]

  • Growth Hacking Examples for Startups: How Can My Business Go Viral?

    In the age of viral marketing and overnight sensations, young businesses dream about following suit. Quickly exploding in popularity and numbers is every startup’s ideal, wishing that the hard work put into each product and service catches on and resonates with consumers. Enter “growth hacking,” a concept related to traditional forms of marketing that instead [...]

  • How to Hire the Best Online Advertising Agency in NJ

    According to a study by the Pew Research Center, about 85 percent of American women and 84 percent of American men use the internet. With these kinds of numbers, it’s no wonder that businesses are adopting their traditional advertising and marketing to include an expanded presence in the digital world. If you’re asking yourself whether [...]

  • The DSM Group Takes Home 4 Awards at the NJ Ad Club Awards 2013

    Last night The DSM Group attended the 45th Annual Jersey Awards at the Palisadium in Cliffside Park, NJ. It was a night filled with excitement and admiration as industry leaders from advertising agencies all over the state came to be recognized for their work, and to admire the work of their colleagues. The hard work [...]

dsm-sal

“The DSM Group has not only created a stronger Brand for my company, but my sales have increased 20%. It’s been a great relationship for the last 5 years.”

Ralph Lauretta

Sal Lauretta for Men

dsm-njbiz-top-50

The lists are in and we’re moving up.

dsm-2013-adpr

NJBIZ Top 50 List

  • Ranked 15th: Public Relations Firms
  • Ranked 31st: Advertising Agencies