A 596% increase in conversions in less than 12 months
Inside Rx came to DSM looking for traction. We delivered.
In an industry ruled by giants and razor-thin brand loyalty, Inside Rx was getting edged out—outspent, outshouted, overlooked. Our job? Fix that.
Through precision targeting, lean creative, and iterative testing, we delivered a 596% increase in card downloads within 12 months—without touching the ceiling of their paid media spend.
The Problem
Inside Rx had a solid product, but no foothold. In a commodified space with low engagement and little differentiation, they needed visibility, clarity, and conversions. Fast.
Our Approach
Messaging that converts. Design that moves. Strategy that scales.
We scrapped the generic. Built performance-first messaging around what mattered most: savings. Then we put it everywhere—where their audience already was and ready to act.
- Rebuilt paid campaigns across Google, Meta, and programmatic platforms
- Tested, iterated, and optimized 50+ message variations
- Deployed targeted creative across doctor’s offices, digital billboards, email, and trade shows
- Streamlined copy to emphasize clarity, urgency, and trust
- Zeroed in on intent-driven segments by geo and behavioral data
- Result: more cards downloaded, more people reached, lower CAC.
The Results
The numbers tell the story. Inside Rx didn’t just grow—they leveled up.
Increase in
card downloads
+
0
%
Increase in
site traffic
+
0
%
Reduction in
cost-per-acquisition
-
0
%
Execution Highlights
- Multi-channel media mix tailored to platform behavior
- Messaging refined through ongoing A/B testing
- OOH placements leveraged proximity to point-of-need (doctor’s offices, pharmacies)
- Strategic budget reallocation based on real-time performance data
- We didn’t just make noise. We made impact.
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