MeasurementMarketing.io is a marketing company founded in 2011 in Austin, Texas. Initially, the company produced online courses to teach people how to use WordPress to create websites. They soon began to learn more about the Google suite of products and realized that this was another area where they could help their fellow marketers.
At DSM, we pride ourselves on being on the cutting edge when it comes to marketing technology. To do this, we make sure we never stop learning from the best!
Here are some highlights:
- Chelsey talks to Julie Brade about her role at MeasurementMarketing.io and how they help the marketing community at large.
- Julie takes us through their five pillars of measurement marketing and breaks down the customer journey from “the cave” to “the summit.”
- Chelsey and Julie discuss the importance of communicating results to clients and why it is important to “remember whom you are talking to.”
You can watch a video of the interview below: