Closing new business has certainly not been made easier during the COVID-19 era. Our CEO, Darren, and Director of Strategy, Dan Enrico, met up with Lee McKnight of RSW/US to discuss sales in this unfortunate climate. As the VP of Sales at RSW/US, Lee specializes in helping agencies acquire new business. As an agency ourselves, we love to devour his team’s content, and when we can, we like to jump on the phone to talk shop.
They talk about a range of topics like how to deal with prospects with budget hesitancies, prospect follow-up best practices, and how they have been forced to be innovative during these uncertain times, and how they can take steps to close more business in 2021. What too many business owners fail to remember (and plan for) is that there WILL be a January 1, 2021.
Watch the full interview here: