Category: Brand Development

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Best Practices for A Thriving E-Commerce Business in 2023

E-Commerce In 2023  E-Commerce sales are one of those things that seem so simple a caveman can do it. That...

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How to Use CTV Advertising to Reach Your Audience

CTV To Rule Them All!  CTV advertising is a form of advertising that allows marketers to place ads on internet-connected...

Why Template-Based Websites Won’t Cut It In 2023

So, What’s The Deal With Website Builders? There’s no denying that a template-based website is an excellent place to start...

Darren Magarro Compressed
15 Years of DSM: Looking Back

This journey has been nothing like I could have ever expected. I started DSM 15 years ago with less than...

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The Relationship Between PR and Content Marketing Agencies in NJ

We had Meredith Hopken, our Account Director, interview Lee Groeger the Vice President at 3EPR to talk about the symbiotic...

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Lessons From 3E PR on How to Better Respond to a Crisis

“The first time a brand wants to engage with a media outlet should NOT be during a crisis.” – Patrick...

Sal Lauretta
Sal Lauretta: Custom Suits and a Custom Experience

Communication is a topic that almost seems too basic to talk about, but it’s actually something that a lot of...

branding
Stag House: A Bergen County Branding Trailblazer

Branding. It’s who you are at your company’s core and it’s how people are going to recognize and remember your...

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Why You Need to Be Using Call Tracking Software for Your Business

Call tracking, and the call data that comes along with it, is truly a missed opportunity that not many are...

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The Future of Podcasts and Some of my Favorites

When did podcasts become so popular and how did it even happen? We’re only asking the important questions here, people....

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The Value of a Strong Brand in Business Succession Marketing

Business succession is a big undertaking and it’s a major turning point for many successful business owners. Certainly, there’s no...

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Lessons Learned at DSM: A Letter From The Interns

Dear DSM, Hey. It’s us, the interns. As the summer comes to an end, we thought it was time to...

Fukitt Clothing Makes a Bold Impact

Foo-Kit Fukitt Clothing is an urban clothing brand pronounced [foo-kit], or less popularly [fyoo-kit], rather than the more mistaken pronunciation...

10 Questions to Ask a Brand Marketing Agency in NJ

Have you ever felt stuck with your company? Felt as if your business has peaked and there seems to be...

Are Ad Agencies Dying?

The digital era is completely revolutionizing the traditional advertising agency model. Methods such as direct mail, billboards, posters, radio and...

Predicting the Future of Advertising Agencies

Anyone who is trying to break into the advertising industry right now (hey, that’s me!) is probably wishing they had...

Do I Need to Worry Aboout Google’s Algorithm Changes?

Google updates its search algorithm more than 300 times a year, and each time it does, “SEO” companies (read: the...

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