It was time for this gaming
PC company to level up.

How we turned $1,940.32 into
$20,740.79 in just seven weeks.

new white logo vertical

It was time for this gaming PC company to level up.

How we turned $1,940.32 into
$20,740.79 in just seven weeks.

new white logo vertical

MAINGEAR is a private self-funded company that is shaping the future of the PC by pioneering new and better solutions. Since 2002, MAINGEAR products have earned numerous industry awards such as PC Magazine Editors’ Choice and Maximum PC Kick-Ass Editors’ Choice award. MAINGEAR’s dedication to genuine personal customer support is part of their foundation, making them different than other PC manufacturers and custom PC builders.

MAINGEAR came to DSM looking to increase sales of their specific PC product, The VYBE, in 3 months’ time.

Results & KPIs:

By producing and repurposing a single piece of strategic content, we were able to drive $20,740.79 in sales with $1,940.32 in advertising spend in just Seven Weeks.

519

Email Signups

$3.74

CPL (cost per lead)

$277.19

CAC (customer acquisition cost)

$2,962.97

AOV (Average Order Value)

41%

Increase in AOV

Strategy

Create content that would attract, engage and convert new customers.

Strategy

Create content that would attract, engage and convert new customers.

Execution

We produced a long-form piece of content (like an eBook) that answered all necessary buying questions about the VYBE. Then, we used paid social media campaigns to distribute specific questions about the VYBE to the appropriate audiences at the right time.

So What Does That Really Mean?

Simply put, we put beginner PC user questions in front of beginners, intermediate PC user questions in front of intermediate users, so on and so forth.

So What Does That Really Mean?

Simply put, we put beginner PC user questions in front of beginners, intermediate PC user questions in front of intermediate users, so on and so forth.

If you want to pick our brains about marketing strategy, you’ve come to the right place. Let’s schedule a time to talk it out.