Content is king. Whether it’s your website, social media, a direct mail piece, or even a TV commercial, content is what drives engagement with your business. As a New Jersey content marketing agency, we generate content that strategically connects your business to your customers and prospects, delivers value, and communicates your brand, no matter the medium. Our custom content marketing will target your audience and build brand equity to help boost your sales and engagement.
Through website content, including blogs, white papers, and eBooks, our user-focused content provides your audience with the information and advice they need, positioning your brand as a thought leader that people turn to for answers.
Based on your brand’s unique goals, our NJ-based team will create a content marketing strategy that incorporates a variety of content types to drive results with regular performance updates so you know what is working and what isn’t.
Content Marketing Through Blogs
Blogs have come a long way from the thing your weird uncle did on GeoCities back in the day. They’re a crucial element to the success of your content marketing strategy. Consistently producing quality content helps your website show up when people search for terms related to your business. While maintaining a regular blog may seem daunting at first, our content marketers work with you to produce high-quality content while you focus on what you do best: running your business.
We’ll develop a strategy and timeline for producing SEO-optimized content your audience actually values. If it doesn’t matter to your audience, why bother writing it? We take the time to craft outstanding, memorable content that your followers, prospects and customers will love.
And our content creation doesn’t stop at just your website. Our content marketing strategies cover all the bases, including video, email, and more.
Video Content Marketing
Whether it’s a quick explainer video about a service or product highlight, a history of your company, or simply tying a piece of content to the latest trend for some brand awareness, videos are a great tool in our content marketing toolbox. With TikTok, Instagram Reels, and YouTube Shorts continuing to dominate social media, video content shows increased engagement rates and conversions, and you’re able to convey significantly more information in shorter timeframes than traditional methods.
In partnership with great videographers, we develop video content marketing strategies that put your brand in front of viewers on major platforms, including connected TV devices and on their favorite streaming services!
Customers want to know what you can do for them. They want to see what you’ve done for others and know you have the chops to get results. Enter case studies. Simply put, case studies show your website visitors why you’re better than the competition. As a content marketing agency in northern NJ, we know it takes a lot to separate yourself from other businesses in your industry. These staples of content marketing help demonstrate your expertise while giving you room to do a bit of bragging about your successes.
Our team will take you step-by-step through creating case studies. We’ll help you define the purpose, create compelling content, refine your target audience, and promote your case studies to ensure your prospects see the success you’ve brought others.
When published on your site and distributed through social media and email, your case studies will build credibility and prove why your company is the right choice for your current and future customers.
Whitepapers as Content Marketing Tools
Whitepapers come in various forms. These persuasive, in-depth pieces of content marketing present your business as a thought leader and offer your product or service as the solution to the customer’s problem.
Whether it’s a numbered list, a checklist, or an in-depth solution to a common problem, the team at DSM is ready to leverage your expertise to solve your customers’ problems and make you their go-to source.
Pairing a marketing campaign with our award-winning creative designs and whitepapers is a recipe for success. As a full-service marketing agency, we know what it takes to market your brand and make sure that you triumph over your competition in NJ and nationally.
We’ve all seen them. The webinars that are really just a sales pitch for how incredible a business is and why you need to work with them. No one likes those, and they’re rarely worth the time. But a few bad examples don’t mean webinars can’t be effective content marketing tools!
An informative, well-planned webinar is a powerful tool for teaching and answering questions in real-time! With the proper planning, a webinar can convert your best customers into champions for your business and answer questions from new prospects. And webinars don’t have to be a major headache! LinkedIn audio events are a great tool to engage a curated audience through a platform you already know. One of the best parts of webinars is that you can easily record them and cut segments for future use. From email marketing, social media posts and ads, and more, your webinar can live on as content for future marketing campaigns!
There’s a lot of work that goes into producing a successful webinar, but when properly planned and executed, they are an excellent opportunity for content marketing. With first-hand experience, we know how to define goals, brainstorm topics, and craft an organized, content-rich presentation that your audience actually cares about and relates to.
Email marketing is alive and well and should be considered an integral part of your marketing strategy. While nearly every business does some form of email marketing, most don’t actually have a strategy. They send one-off emails with no follow-up or don’t review the data or do testing to see what works and what doesn’t. As a full-service marketing agency based in Bergen County, we’ll make sure your email strategy is buttoned up and ready to drive new and returning customers.
Content Marketing in NJ
From websites to webinars, content is king in marketing. If your content isn’t convincing, your customers will look elsewhere. If you’re ready to take your content to the next level, we’re ready to help you build the right strategy for your content marketing! Get in touch today.