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Advertising

Advertising

How Can Advertising Effectiveness Be Measured?

Like so many philosophical questions, this one doesn't have the perfect answer. CEO's, CMO's and boards of directors have been asking themselves this for the past 80 years, and still haven't figured it out. However, while there isn't a perfect…
Luke
June 11, 2014
Advertising

Are Ad Agencies Dying?

The digital era is completely revolutionizing the traditional advertising agency model. Methods such as direct mail, billboards, posters, radio and television commercials can be considered to some, as prehistoric practices or even ineffective. Today, social media, hash-tagging and mentioning have…
Nicolette
June 10, 2014
Advertising

Super Bowl Advertising Rates for 2015

After an anticlimactic end to the 2013-2014 NFL season (shout out to my man Peyton - no need for subtlety on that one), fans can only pray that both teams will actually show up to play in Super Bowl XLIX.…
Remi
June 9, 2014
Advertising

Native Advertising vs. Content Marketing

Do you remember learning about mutualism in science class? If the term isn’t clicking, clearly your 4th-grade science teacher didn’t do her job (just kidding to all the science teachers out there). Mutualism is any relationship where both individuals (in…
Maggie
June 6, 2014
Advertising

Examples of Native Advertising

Contrary to popular belief, native advertising has absolutely nothing to do with how cavemen used to generate consumer interest in their mammoth skin pelts (although that could have arguably been a cooler article). So, will the real native advertising please…
Remi
June 6, 2014