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Are Ad Agencies Dying?

The digital era is completely revolutionizing the traditional advertising agency model. Methods such as direct mail, billboards, posters, radio and...

Predicting the Future of Advertising Agencies

Anyone who is trying to break into the advertising industry right now (hey, that’s me!) is probably wishing they had...

Native Advertising vs. Content Marketing

Do you remember learning about mutualism in science class? If the term isn’t clicking, clearly your 4th-grade science teacher didn’t...

Does Advertising Really Work?

I’m sure you came to this post to find out if advertising really works. Well, the answer isn’t that simple,...

Why Should My Website Have A Blog?

Artist Stefan Stagmeister once noted: “Keeping a journal promotes personal development.” He was reflecting on the growth made possible just...

When is it Time to Redesign Your Website?

Let me guess: You woke up today, grabbed a cup of coffee and started to browse the web (I did...

Why You Should Update Your Website Regularly

If you haven’t realized that you need to update your website, you should probably rearrange your priorities. Updating your website...

Content Marketing vs. Inbound Marketing

What’s the difference between content marketing and inbound marketing? Aren’t they the same thing? Don’t they provide the same results?...

Should My Business Have a Blog?

Does your business blog? If not, it’s time to get started! Yes I know what your saying, “I really don’t...

Developing Buyer Personas for Businesses: The Key to Company Success

In the HubSpot Buyer Persona Webinar Series, they define personas as archetypes that describe the various goals and observe behavior...

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6 Reasons Why You Should Hire an Advertising Agency

Whether you’re a company working with a limited in-house team, or a business owner looking to expand past your promotional...

Do I Need to Worry Aboout Google’s Algorithm Changes?

Google updates its search algorithm more than 300 times a year, and each time it does, “SEO” companies (read: the...

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