IF YOU BUILD IT,THEY WILL COME*

*Does not apply to websites.

marketing agency nj

IF YOU BUILD IT, THEY WILL COME

*Does not apply to websites.

marketing agency nj

Increase Website
Traffic & Conversions

Let us start by saying this…“If you build it, they will come” does not apply to websites. A successful website is always a work in progress. There are a variety of tactics you can use to drive traffic to your website, including SEO, PPC, social media, and email, but ultimately, understanding your customer’s journey will help you decide how and when to prioritize each of these tactics and keep your website converting traffic.

What is SEO?

Search Engine Optimization is the ongoing process of improving your website in order to show up on the first page of search engines like Google and Bing. It’s about proving to search engines that your website is the best answer on the internet for a given query.

It’s important to understand that SEO is a marathon, not a sprint. It requires a lot of technical knowledge and ongoing maintenance to be successful. Ranking on Google is about more than throwing some keywords on your website. There are a whole host of things you need to think about, like:

For a more in-depth explanation of SEO best practices

Check out this piece.

What is SEO?

Search Engine Optimization is the ongoing process of improving your website in order to show up on the first page of search engines like Google and Bing. It’s about proving to search engines that your website is the best answer on the internet for a given query.

It’s important to understand that SEO is a marathon, not a sprint. It requires a lot of technical knowledge and ongoing maintenance to be successful. Ranking on Google is about more than throwing some keywords on your website. There are a whole host of things you need to think about, like:

Meta Descriptions
the text that shows up in your search results.

Backlinks
Websites that link back to you.

Speed
Your website load times on desktop, but more importantly on mobile, and a whole lot more.

For a more in-depth explanation of the SEO best practices we employ for our clients

Check out this piece.

What is PPC?

Pay-Per-Click advertising usually refers to ads that run through platforms like Google and Bing. There are several ways to run PPC campaigns.

What is PPC?

Pay-Per-Click advertising usually refers to ads that run through platforms like Google and Bing. There are several ways to run PPC campaigns.

So, how do you know which option is right for you?

It depends on your goal.

If your goal is increasing brand awareness for a low cost, go with display ads.

If you want to get in front of an audience that’s lower in the funnel and closer to converting, search ads are the way to get them.

We go more in depth in this post,
Understanding Pay Per Click Advertising.

So, how do you know which option is right for you?

It depends on your goal.

If your goal is increasing brand awareness for a low cost, go with display ads.

If you want to get in front of an audience that’s lower in the funnel and closer to converting, search ads are the way to get them.

Driving Traffic From Social Media

There are two primary ways to drive traffic from social media —
organically (non-paid), and through paid ad campaigns. We typically recommend a hybrid approach. Unless you’ve spent the last few years building your social media following, you probably don’t have a very large audience that you could reach organically. Your best bet is posting your content organically, and then using those organic posts to create ads for a targeted audience.

Each social media platform provides different targeting capabilities.For instance, on Facebook and Instagram, you can target parents in Bergen County with children in middle school and high school. On LinkedIn, you can target C-level professionals in a specific industry or company size. You can also serve ads to your email list, retarget your website visitors and re-engage people who have watched your videos.

Driving Traffic From Social Media

There are two primary ways to drive traffic from social media —
organically (non-paid), and through paid ad campaigns. We typically recommend a hybrid approach. Unless you’ve spent the last few years building your social media following, you probably don’t have a very large audience that you could reach organically. Your best bet is posting your content organically, and then using those organic posts to create ads for a targeted audience.

Each social media platform provides different targeting capabilities.For instance, on Facebook and Instagram, you can target parents in Bergen County with children in middle school and high school. On LinkedIn, you can target C-level professionals in a specific industry or company size. You can also serve ads to your email list, retarget your website visitors and re-engage people who have watched your videos.

Driving Traffic From Email

Growing your email list is one of the most important things you can do for your business, for a variety of reasons. First of all, a potential customer giving you their email address and permission to communicate with them) takes them a step lower in your sales funnel. They’re not only aware of your brand, they’re engaged with it.

The key to driving traffic from that email list is providing valuable content that speaks to the context of their customer journey. Email automations are a great way to engage your new subscribers without having to manually email each of them after they sign up. You can also upload your email list to create an audience (and a look-alike audience) on Facebook, Instagram and LinkedIn.

Read more about email marketing best practices in this post, “Driving Sales From Your Email List.”

Driving Traffic From Email

Growing your email list is one of the most important things you can do for your business, for a variety of reasons. First of all, a potential customer giving you their email address and permission to communicate with them) takes them a step lower in your sales funnel. They’re not only aware of your brand, they’re engaged with it.

The key to driving traffic from that email list is providing valuable content that speaks to the context of their customer journey. Email automations are a great way to engage your new subscribers without having to manually email each of them after they sign up. You can also upload your email list to create an audience (and a look-alike audience) on Facebook, Instagram and LinkedIn.

Read more about email marketing best practices in this post, “Driving Sales From Your Email List.”

Improving Conversions

Driving traffic is great, but what do visitors do when they get to your site? Too many businesses create websites that are informational, but do nothing to move their prospects further down the funnel. What are you offering your website visitors to keep them from leaving your site?

Potential offers could include:

  • Speaking to an expert
  • Downloading an informative PDF
  • Requesting an estimate
  • Reading a case study

Every page of your website needs to have some Call to Action (CTA) to keep your visitors engaged. If they don’t, your bounce rates will be through the roof. Try different offers, test them, and see what resonates. But don’t spend time and money (and budget) driving traffic to your site if you’re not ready to move them to the next level of your sales funnel.

If your current website isn’t an asset to your sales team, let’s talk. We’ve helped dozens of businesses improve both traffic and conversions in a matter of weeks.

Improving Conversions

Driving traffic is great, but what do visitors do when they get to your site? Too many businesses create websites that are informational, but do nothing to move their prospects further down the funnel. What are you offering your website visitors to keep them from leaving your site?

Potential offers could include:

  • Speaking to an expert
  • Downloading an informative PDF
  • Requesting an estimate
  • Reading a case study

Every page of your website needs to have some Call to Action (CTA) to keep your visitors engaged. If they don’t, your bounce rates will be through the roof. Try different offers, test them, and see what resonates. But don’t spend time and money (and budget) driving traffic to your site if you’re not ready to move them to the next level of your sales funnel.

If your current website isn’t an asset to your sales team, let’s talk. We’ve helped dozens of businesses improve both traffic and conversions in a matter of weeks.

Did you build an awesome website that no one is seeing? We can help you get thousands of visitors to your website – per day. Let’s talk.