Generative AI is transforming the way businesses increase their online visibility. But to make the most of this powerful tool, you need to apply a few key strategies. Here are 3 things you can do to optimize your content for both SEO and Generative AI (GEO) to boost your search rankings and visibility.
3 Tactics For Increasing Visibility
Generative AI pulls from multiple sources to answer user prompts, and while there’s no one-size-fits-all approach to Generative Engine Optimization, traditional SEO principles still apply. The key is to create valuable, easily understandable content for your audience.
Provide Clear, Short Answers to Common Questions
Not only does this help improve visibility in SERP features like “People Also Ask,” but it also makes your content more likely to be selected by Generative AI systems for inclusion in their summaries and answers. This can significantly increase your chances of appearing in AI-driven search results, giving your content greater exposure and driving more organic traffic.
Content Should be Easy to Understand
SEO and GEO-optimized content should break complex ideas into more understandable terms. Avoid jargon unless necessary, and write in a conversational tone. Include images and video to support the content. When appropriate, an FAQ section should be utilized to help organize information. Use summaries, key takeaways, and charts to help with comprehension.
Follow Google’s EEAT Guidelines
Experience, Expertise, Authority, and Trust are crucial to SEO success and GEO success by extension. Content should demonstrate expertise about the topic, the author should be identified as a well-established expert in the field, your site should display authority in the field (through certifications, licenses, etc.), and the content should be properly sourced and cited to promote trust.
