Traditional Media
Who said traditional media is dead? Not us.
It’s all about making sure your brand is being seen everywhere and meeting your ideal customer where they are, which can often be in a magazine, on a billboard, or in their mailbox.
DSM is one of the top traditional media agencies in NJ. Most media companies are going to direct you toward their own publications and ad space that benefits them. At DSM, we’re going to create a traditional media strategy that’s best for your brand. Working with an experienced traditional media agency like DSM is not only good for your strategy, but our connections and longevity ensure we can also help you negotiate the best prices and placements for your spend.
Want to see more traditional media creative samples?
View some of our award-winning traditional media campaigns.
Just what the doctor ordered
See how DSM increased brand awareness and physical visibility as we extended our out-of-home placements to waiting rooms.
Reinventing an icon
See how DSM got revved up, put rubber to the road and got started on what would be a modern update to a well-known household name.
So much more than coffee
See how DSM convinced a coffee company that they sell culture highs. Not caffeine highs.
Direct Mail Advertising
Rarely will a person make a decision to buy after only one touch. With the right targeting, direct mail can still be a viable part of a solid traditional marketing strategy for local businesses, political campaigns, and more.
We can’t promise your audience will want to hang it on their fridge, but with eye-catching creative and sharp targeting, we can get your message into the hands and mailboxes of your target through one of traditional marketing’s most common approaches.
Television & Radio Advertising
Streaming / Television Advertising
Younger generations are cutting the cord and prefer to stream, while older generations are still watching traditional broadcasts and cable. No matter who you’re targeting with your TV commercial, we have the expertise to develop a TV advertising strategy that will get you in front of your target audience. Terrestrial and Cable, or Over-The-Top and Connected TV, whatever the platform, we’ve got it covered.
Radio Advertising
Placement is key for your radio commercials and we have the connections to get you heard. Whether it’s local radio, satellite, or streaming audio, DSM has the creative services and traditional marketing strategy to get your message heard.
Newspapers, Magazines & Trade Publications
We select the best traditional media publications for our clients and secure quality placements in both local and national media. Some people may think newspaper advertising is a thing of the past, but they couldn’t be further from the truth.
Newspapers, magazines, and trade publications are still essential to a good traditional media strategy and can get you plenty of engaged eyeballs. We have the connections to get you the best print advertising placement in Northern NJ, the question is: are you ready for it?
See how DSM turns print collateral into digital ebooks as gated content for our clients.
Billboards & Out Of Home Signage
If you’re familiar with Eat Clean Bro and Brandon J. Broderick, you probably have billboard advertising to thank. Advertising on the roadways of Northern New Jersey can get you visibility with millions of eyeballs each month. Pair it with a savvy award-winning creative team like ours, and you have a recipe for billboard advertising success. Thinking about national exposure? We do that too.
Packaging
It’s just the one that has the best packaging. You’ve spent a ton of time and energy developing your product. Let our creative team put together the packaging that will make your customers fall in love.
Trade Shows
By the way, our digital team has strategies to increase engagement with your ideal audience before AND after the trade show. If you want to hear how we do it, set up a call with our experts.
