Here’s what a lot of people don’t realize about email marketing. I hear from clients and prospects all the time, “I don’t want to spam my list.” “I don’t want to be annoying.” Listen, here’s the thing about email; if you’re providing helpful, interesting, valuable content via email, it won’t feel spammy.
Spamminess is not a matter of frequency. It’s a matter of quality content. You could send an email every single day, and if it’s something that’s really valuable to your audience, they would love to receive your emails. It becomes spammy when you send something, whether that’s every day, every week, every month, where it’s just something generic, it’s throwaway content. Nobody really cares. That’s what makes it spammy. It’s not frequency, it’s the quality of the content you’re sending.
So if you have questions about email marketing, how to work it into your digital marketing ecosystem, Reach out and let’s talk. I’d love to help!