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Trust. It’s a simple human emotion that brings security, safety, and above all else, a layer of protection. No, this isn’t a relationship advice blog, but we have a few if you’re really interested. If you’re a small business, you understand that the trust your customers put in you is one of the most important aspects of selling. When you’re small, you might not have the benefit of having massive reach and brand awareness. But have no fear, there are many ways to gain that trust on a wide scale. One simple strategy? Video marketing.

How Video Marketing Builds Trust With Your Customers

Thanks to the visuals-first approach of social media, video marketing has exploded to the point where if you’re not doing it, you’re behind the curve. Let’s go back to trust. Customers want to see how you do things, what your process is, behind the scenes etc. Video marketing is the perfect way to do that, as it allows you to show things that photos or text might not properly communicate. We’ll be honest, there are a lot of small businesses out there and customers have a lot of options these days. That’s why gaining the trust of your potential client base is so important. Being the most trusted means bringing in the most bucks. 

If you’re a business owner, we know you have a million things going on and video marketing might not be at the top of that list. You may be thinking, “how do I go about doing it?” or “what should I record?”. Let’s look at the first one. Chances are, you have a smartphone. You don’t need a fancy camera and you don’t need a million lights to do good video. It’s the content that matters. Set up your phone in an inexpensive stand or have a coworker hold the phone while you record the video. 

Video Content: How To Create It?

If you’re a business owner, we know you have a million things going on and video marketing might not be at the top of that list. You may be thinking, “how do I go about doing it?” or “what should I record?”. Let’s look at the first one. Chances are, you have a smartphone. You don’t need a fancy camera and you don’t need a million lights to do good video. It’s the content that matters. Set up your phone in an inexpensive stand or have a coworker hold the phone while you record the video. 

For the “what should I record?” question, a great place to start is to answer common questions you get from customers. These FAQs are usually fairly simple to answer and having easily accessible videos answering those questions, you’ll impress your customers and may even see an increase in your SEO rankings. If you’re still stumped, we’ve listed a few ideas below that should get the creative juices flowing:

  • Food service professionals can record the various steps of meal preparation. Giving your customers some behind the scenes footage gives them insight on how their food is made. This also shows that you’re confident enough in your process. You can also perform tutorials on how to make the meals so customers can do it themselves at home. 
  • Trade professionals can record the process of their installation or actions. Painters, roofers, and other contractors business is based on customer trust, especially with the kind of investment that home improvement can be. Create videos that give actionable insights and educate your audience on your process.

In addition, creating webinars, participating in or hosting interviews with industry experts, and customer testimonials are all things that can increase the trust your customers have in you.

In Conclusion

Small business owners understand that there are a lot of options out there and competition is fierce. That’s why video marketing is especially important in 2022. It’s easier than ever before and distribution through social media makes it easy to get your message out to your customers! If you need help with your video marketing strategy, drop us a line! We’re here to help.  

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