What does a good client and agency relationship mean to you?

Dig deep, and take the time to think about that question, because it’s something you need to ask yourself before you hire a digital marketing agency in NJ. 

In our past blogs, we’ve stressed the importance of establishing business goals out of the gate, but we also have to talk about setting goals and expectations in terms of how both businesses operate and the core-values that drive those operations. 

Take the Time to Get to Know the Digital Marketing Agency in NJ You’re Considering

How many times have you heard that “a relationship is a two-way street?” Probably a lot, right? Well, you’re about to hear it again. Sorry, not sorry.

If you’re going 80 one way and your agency is going 80 but in the complete opposite direction, you each may be traveling fast but you’re never going to get to the same final destination. It’s just not going to happen. If a digital marketing agency in NJ  doesn’t take the time to get to know your company and how you work, and they just throw a proposal out there because they want to get the business, you have no clue if you’re going to be a good fit for each other. Pretty sketchy, don’t you think? 

On the flip side, clients are often anxious to get started right away, so much so that they’ll want to bypass the determining, foundational steps and just have the work done ASAP. In both scenarios, everyone puts themself in a bad position because nobody stopped to take the time to analyze the relationship to begin with. 

Especially nowadays, when it’s imperative to take the right actions to safeguard and secure the future of your business, the agency you choose to work with to help you do so needs to be one with whom you feel confident and comfortable. Not to mention, now that communication is mostly digital-based, solidifying a partnership that’s aligned on all fronts will make the difference in the day to day and the long-term. 

Why Culture Fit is a Thing

The relationship also has to have the right company culture fit, too. Yes, company culture is a huge, trendy topic that everyone has talked about on LinkedIn, but it’s also something to be critically mindful of when choosing a digital marketing agency in NJ.  Knowing what you like and don’t like about an agency is very important to decide on during the vetting process. You may be looking for a specific type of agency that caters to a vertical specificity or one that has a more diverse clientele. Be sure to do your homework to protect yourself from wasting time on the wrong agency. Know before the interview what you want and factor in the personality and culture of an agency as an essential part of that decision process. 

Ensure that the morals of both entities line up or the relationship is going to suffer. Take your time when finding a partner and make sure the one you choose is one that you trust implicitly.  It will pay big dividends throughout the relationship and ensure a level of mutual understanding that sets the overall tone and the groundwork for the success to come. 

At DSM, we’re an acquired taste. At least we’re self-aware and we know that. We are who we are, we do really good work and we’re picky about our clients. As a top digital marketing agency in NJ, we make it a point to understand what our clients are all about to assure that we can both deliver a good product and all have fun while doing it. When hiring an agency, ask yourself this: do you want to have a beer on Zoom with these people at six o’clock on a Thursday night? 

If you’re interested in learning more about the best way to go about choosing a digital marketing agency in NJ, get your copy of our free, tell-all guide below.