We measure our marketing in revenue.
Every CMO has the same mandate: Show the ROI.
Here’s how our work translates into bottom-line impact for B2B brands in technical and regulated industries:
AI Search
New Revenue from Emerging Channels
When AI search began reshaping the landscape, our clients didn’t lose traction — they gained it. We attributed 54 deals worth $22,000 from AI search in just the last 12 months.
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Organic Search
in 2025 Pipeline
We rebuilt search visibility around intent-rich pages and technical authority — generating 528 deals, worth $2.84M from organic search in a single year.
PPC Ads
from High-Intent Demand Capture
Our paid strategy focuses on efficiency and qualification — not vanity metrics. In 2025, 145 tracked deals totaling $555,000 originated directly from PPC Ads.
in first-time deals from webinar attendees
Webinars
Thought Leadership That Converts
Education drives trust — and trust drives pipeline. Our webinar engine produced 631 attendees, 60 first-time deals, and $360K in first-time deals from webinar attendees.
LinkedIn Outreach
Direct Access to Decision-Makers
Through automated outreach and content sequencing, we helped our client connect with 44 industry conference attendees and turn engagement into qualified conversations.
in first-time deals from webinar attendees
The Bottom Line for CMOs
With DSM, you’ll know exactly what’s working, where revenue is coming from, and how each channel contributes to pipeline growth. Let’s build a marketing program you can defend in the boardroom — and celebrate in your revenue report.