3 Tips to Optimize Your PPC Ads for More Clicks
When you’re running PPC campaigns, getting clicks to your landing page is vital to the success of your ads. As a marketing agency, we’ve worked with clients in a wide array of industries and while each industry has its own unique quirks, there are a few tips that apply across industries. Read on for 3 tips on how to optimize your ads to get clicks!
Tip 1: Understand Your Audience and Mirror Their Goals
The first tip applies to PPC campaigns but is also imperative to consider for all marketing efforts. When you are writing your ads, don’t focus on the customer’s problem. If they’re searching for your product or service, they know their problem. They are looking for a solution. Highlight how your product or service solves their problem, use social proof, show how you make their lives easier to stand out from the crowd of other advertisers focused on the problems.
Bottom Line: Prove to the user that you can solve their problem better than your competitors.
Tip 2: Make Your Ads Hyper-Local
For many small to medium-size businesses, PPC ads are a vital source of new customers. Recent surveys have shown that over 82 percent of consumers say they’d spend more to support local businesses after the COVID-19 pandemic. If you are using a phone number on your ads, ditch the 800 number for a local phone number to drive home the local aspect of your business. There are a number of great services available, such as CallRail, that allow you to generate unique, local numbers for your ads, that allow you to not only track the effectiveness of your campaigns but also record the conversation to hear what customers are saying.
Additionally, if your business has brick-and-mortar locations, you can use geographic targeting to serve hyper-specific ads with special offers to users near your stores to generate foot traffic, the real-life click.
Bottom Line: Highlighting that you’re a local business with a local phone number and geographically targeted ads can increase your clicks and foot traffic.
Tip 3: Leverage Headlines and CTAs
With limited space in PPC ads, every character counts. Making the most of your headlines and calls to action is vital to grabbing users’ attention and getting the click. Don’t be afraid to get creative, but keep your audience in mind and don’t rely on jargon or acronyms that users might not understand.
In your headlines, highlight tangible benefits or solutions to the problems your audience faces, showcase your expertise, or promote special, eye-catching offers. When it comes to the ad copy, don’t forget to include a call to action! An engaging call to action that goes beyond a “learn more” or “click here” will stand out and get the click!