Goal Setting

Before we set off on client journeys, we like to know what the goals are. Where do you want your marketing to take your business? These aren’t pie in the sky goals either. It’s all about SMART goals — Specific, Measurable, Achievable, Relevant, and Time-Oriented benchmarks that tell us what you want to conquer.

Many of the business owners we talk to don’t have specific marketing goals they want their agency to hit. It’s a recipe for disaster. Picture this: you’re a landscaper with a dream to rake in leads that are looking for work that pays $10,000 to $15,000. You’re marketing is generating 15–20 leads each month and you think, that’s great! But here’s the issue, those leads are all in the market for landscaping work under $5,000. You’re targeting and spending time on the wrong crowd. Avoiding generating leads that aren’t the target of your business is why nailing down your marketing goals from the get-go is absolutely essential. The more specific you can be about your marketing goals at the beginning, the better your chances for success.

It might seem unnecessary or complicated to have such specific goals, especially right off the bat, but it’s a must. Business owners and marketing directors can often get caught up in the “how” of marketing and lose sight of the “why.” They’ve have an idea of the means to get their message out, but no idea of what the endgame is. At DSM, we collaborate on specific goals from the start, ensuring our work is driving qualified leads that turn into ideal customers.