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Marketing Goals

Stephen Covey might have said it best in The 7 Habits of Highly Effective People when he said this: “Begin with the end in mind.”

What are your marketing goals? Are you tracking and measuring your success? If you are running marketing campaigns without SMART goals in mind, you’re shooting in the dark. Check out how we set marketing goals for our clients that are specific, measurable, achievable, relevant, and time-oriented! 

Goal Setting

Before we set off on client journeys, we like to know what the goals are. Where do you want your marketing to take your business? These aren’t pie in the sky goals either. It’s all about SMART goals — Specific, Measurable, Achievable, Relevant, and Time-Oriented benchmarks that tell us what you want to conquer.

Many of the business owners we talk to don’t have specific marketing goals they want their agency to hit. It’s a recipe for disaster. Picture this: you’re a landscaper with a dream to rake in leads that are looking for work that pays $10,000 to $15,000. You’re marketing is generating 15–20 leads each month and you think, that’s great! But here’s the issue, those leads are all in the market for landscaping work under $5,000. You’re targeting and spending time on the wrong crowd. Avoiding generating leads that aren’t the target of your business is why nailing down your marketing goals from the get-go is absolutely essential. The more specific you can be about your marketing goals at the beginning, the better your chances for success.

It might seem unnecessary or complicated to have such specific goals, especially right off the bat, but it’s a must. Business owners and marketing directors can often get caught up in the “how” of marketing and lose sight of the “why.” They’ve have an idea of the means to get their message out, but no idea of what the endgame is. At DSM, we collaborate on specific goals from the start, ensuring our work is driving qualified leads that turn into ideal customers.

marketing goals

Ready to Set Your Goals?

Whether it’s the start of a new year or the middle of summer, it’s always a good time to set SMART goals for your marketing!

If you’re not sure your current marketing goals and strategy are up to par, check out our FREE second opinion!

Our team will review your current marketing goals and strategy and provide actionable feedback, for FREE.

Or, if you’re ready to talk, our team has the expertise to listen and guide you to goals that drive results.

We’re ready. Are you?