LinkedIn Strategy & Thought Leadership
Is your LinkedIn quieter than an Old West town at noon?
What is your LinkedIn strategy? Not for your brand but for your leadership team’s personal pages. Many businesses overlook that their leaders’ LinkedIn pages are a prime place to showcase expertise and build relationships with clients, partners, and peers. But how do you transform a LinkedIn profile from a ghost town into a helpful resource?
It starts with a robust strategy.
We work with your team to determine which metrics actually matter, identify your target audience, and select crucial topics for posts. We analyze data from past posts and the competition to understand what your audience is looking for and then craft a strategy that drives results.
Impressions
(Client Goal: 10%)
Followers
(Client Goal: 15%)
Engagement
(Client Goal: 10%)
Video Views
(Client Goal: 15%)
Page Views
(Total: 4,428)
Unique Visitors
(Total: 1,929)
Newsletter Subscriptions
Valuable content is the key.
Content can’t be forced. It has to provide actual value to your audience. Simply put, pushing your products in every post or constantly talking about how awesome you are isn’t going to break through the noise.
Your content should educate your audience and address their pain points. Highlighting common issues in your industry, providing a peek behind the curtain at how you do things, and commenting on and sharing industry news and updates ensures your audience sees you as a leader in the industry and turns to you for information.
Connections with intention.
Don’t be the one sending that awful message!
You know the one—the one you get immediately after connecting with someone, where they try to sell you their services. When you connect with others on LinkedIn, you should be focused on proving your value to them through your posts, not a single message. After all, how many times have you hired someone who jumped into your messages like that?
