LinkedIn Strategy & Thought Leadership
Is your LinkedIn quieter than an Old West town at noon?
If your leadership team doesn’t regularly post engaging content, you aren’t providing value to your audience.
What is your LinkedIn strategy? Not for your brand but for your leadership team’s personal pages. Many businesses overlook that their leaders’ LinkedIn pages are a prime place to showcase expertise and build relationships with clients, partners, and peers. But how do you transform a LinkedIn profile from a ghost town into a helpful resource?
*Yeah, this really happened. And, it's not unusual for us either.
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It starts with a robust strategy.
Without realistic goals, a defined strategy and a detailed execution plan, even the best intentions can fall apart.
We work with your team to determine which metrics actually matter, identify your target audience, and select crucial topics for posts. We analyze data from past posts and the competition to understand what your audience is looking for and then craft a strategy that drives results.
Valuable content is the key.
Our feeds are full of noise. Content that your audience finds valuable is crucial to being seen and heard.
Content can’t be forced. It has to provide actual value to your audience. Simply put, pushing your products in every post or constantly talking about how awesome you are isn’t going to break through the noise.
Your content should educate your audience and address their pain points. Highlighting common issues in your industry, providing a peek behind the curtain at how you do things, and commenting on and sharing industry news and updates ensures your audience sees you as a leader in the industry and turns to you for information.
Connections with intention.
Connecting with other industry leaders, sales prospects, and others intending to inform, not sell, is crucial.
Don’t be the one sending that awful message!
You know the one—the one you get immediately after connecting with someone, where they try to sell you their services. When you connect with others on LinkedIn, you should be focused on proving your value to them through your posts, not a single message. After all, how many times have you hired someone who jumped into your messages like that?
★★★★★ 5/5
“DSM is helping us build a strategy… and it’s bringing us results. Not only are we getting qualified leads each month, but they help us understand how and where the next opportunity lies for us as a business.”
Arti Shah
Executive Vice President, Global Marketing, NIS
Hackensack, NJ
Darren Magarro, President
The Buck Starts and Stops Here.
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Over Everything
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Where conventional marketing knowledge ends, DSM begins. We won’t work with everyone, but when we do, we’re all in. Are you?
Pick our Brain for free*
You’re paying good money to your marketing agency each month. Are you sure you’re getting your money’s worth? If you’re not 100% certain, it’s time to get a second opinion.
*This is free. A consultation with DSM costs nothing. We want your trust and we want your business. We aim to show you just how much better your marketing can be with a true set of experts at the controls. DSM does not utilize sleazy sales tactics or even salespeople. We only have experts that prove our value and get results.
