The idea is to be helpful, not interruptive. You want to be in the right place at the right time when it comes to bringing content to your target audience. This is the goal of Inbound Marketing, a customer-centric method that promotes the use of Search Engine Optimization (SEO), blogging and attracting interested buyers to your product.
Times are changing, and that includes how people now go through the buying process. The consumer is now in control of the buying process, not the seller. Fact of the matter is, most people do online research and compare different offers before you’re even aware of their interest in your product. With all the customer review sites and other companies on the internet, it’s difficult to break through the noise.
This is what our northern NJ inbound marketing agency specializes in. We optimize your content and help get potential customers interested in what you do. That includes attracting visitors, converting them to leads, closing them as customers and delighting them so they have the best experience possible. DSM knows what your customer wants to see and how to position your brand so that you are their number one selection.
Sure, attracting as many visitors as you can to your page looks great in terms of numbers, but if you position yourself properly and create awesome content that attracts the right kind of visitors, you’ll really see an impact.
We work to bring website visitors to your site, rather than focusing on advertising tactics that involve going out and trying to get people’s attention in interruptive ways.
Our marketing agency in NJ can help you attract visitors to your company through your quality content, such as blog posts and search engine optimized content, just to name a few.
You have visitors on your site, perusing your information and checking out your product- that’s awesome! It’s important that you now take those visitors and convert them into qualified leads so that you can start showing them why they should choose you.
Not all leads are created equal, and that’s where we come into play. As experts in lead generation and conversion, we can help you group your leads based on their stage in the buyer’s process.
Are they just looking for more information, interested in your brand specifically or a few steps away from becoming customers? We can help you figure all that out and get more information from your leads in exchange for your great offers and useful content.
Once you have people enjoying your content, you want to help them move along through the process of becoming a loyal customer. Continue answering their questions and providing them with the information they need to feel comfortable with your product and business.
For most clients, we include testimonials and case studies to gently give your leads a feeling of trust as they move closer to becoming a customer. This results in a shorter sales cycles, higher conversion rates and an overall lower CAC (Customer Acquisition Cost).
Alternatively, the more you know about your leads, the easier it will be to gauge their needs. Providing your sales team with lead intelligence will make the process of turning those leads into customers, well, easy.
Just because your leads have now turned into customers doesn’t mean that your work here is done. Give yourself a round of applause and a pat on the back, but quickly get back to ensuring that your customers are satisfied.
We can help create an overall enjoyable experience for your customers and keep you engaged with them. Great experiences are bound to get people to go out and sing praise about how awesome you are.
That’s the point here. If your customers are happy, they are likely to spread the word about your business and recommend you to their colleagues and friends. Now that’s the gift that keeps on giving!