Email Marketing & SMS Marketing
Email is not dead.
It’s not flashy, it’s not new, but that doesn’t mean it’s not effective.
Most marketing agencies in New Jersey are going to half-ass your email strategy and treat it like an afterthought. Not us. Email marketing is one of the best ways for businesses to reach and nurture relationships with their customers, regardless of what industry they are in.
Let’s be honest, nobody enjoys checking their email.
Unless your emails are engaging and providing value, people aren’t going to open them, much less do what you want them to do. That’s where we come in. We are here to create informative, actionable content that actually benefits your customers, not annoy them. In turn, you’ll increase your open rate, stay off of spam lists, and see great results.
So, how do we do it?
The same way we do everything here at DSM: testing.
Seeing what subject lines resonate with your customers, making sure there are enough links to get your audience to convert, using engaging videos to grab attention, and more can be tested to find what works best for your unique audience. Email is also valuable for engaging with your audience after interacting with your brand. Using a series of automated emails, we’re able to convert over 70% of new contacts into recurring participants for one of our clients.
An even more direct way to reach your customer base.
SMS or direct call marketing is an affordable way to keep your customers in the loop about special offers, updates, and more. These texts and calls are especially effective because they reach your customer list where they’re constantly checking: their phones.
So, whether you’re rewarding a loyal customer with a discount code or updating your audience about the latest specials, text and call marketing gives you another avenue to reach your customers.