Are you wondering how to make your site the kind of site that search engines will show in search results? Then you’ve come to the right place! Here are just a few tips on the best SEO advice that can and will have you quickly start to see your website traffic increase!
For those of you who are not familiar with the term SEO, it stands for Search Engine Optimization. SEO simply means quality control for your websites. Great Content + Quality Links = Search Engine Success.
Who Can You Trust?
What search engine do most of us go to when we have a problem and we need to find the answers to something? Well, we all go to the source of truth and knowledge; Google. The first step in having search engine success is to focus on creating trust.
All of us like to do business with companies that we can trust. If we want to look up the best advertising agency in New Jersey, we type that into Google, click the first link, look at their website and make a quick decision about the trustworthiness of the company or website. When searchers trust you and your company then you’re most likely to see an increase in leads and customers. Focusing on building trust will give you long term SEO success.
Create Great Content
Don’t sugar coat it, it’s written in the title! Create exciting and engaging content that makes people that have already read it remember it weeks later. When we think of content we automatically think of words, but that’s not the only type of content you can create. It can be in the form of videos, images, infographics or presentations. Whatever content you use, make sure it engages your targeted audience. Create a site, service or product that is accessible to search engines. Ask yourself what users will want tomorrow and not right now!
The hardest part of SEO is spreading the message so your rankings increase. It is natural for users to click through pages and pages of search results, so where your site ranks in a search is essential for directing more traffic towards your site. Although links are important, don’t confuse quality with quantity. Adding 10 links from quality related resources to your page will have a much better impact on how your page ranks than 100 low-value links.
The Importance of Searching
Learning how people search is a crucial step in SEO success. Start off by observing them. Find out what information they are looking for, their reasons or way of thinking. Learn from talking to them and how they behave. Take everything you’ve learned to satisfy them. With this, not only will your rankings increase but you’ll also create long-lasting relationships with customers who trust your company or site.
Keep Doing It!
Take these few steps and continue to build your site. Remember to focus on building trust. Create great content people remember and answer the questions they may have about your product or service. Stay away from industry terms that your customer might not be familiar with; speak in their language.
Learn what others are searching and find what intrigues them and just keep doing it! Your rankings and results will not appear overnight. It’s about what people find interesting and when you find that, you’ll achieve longterm SEO success
