All Posts By



Best IFTTT Recipes for Marketers

IFTTT (If This Then That) allows you to connect various communication/social media platforms to create “recipes” that automate day-to-day tasks so you don’t have to. The IFTTT recipes are formed by combining a “Trigger” statement with an “Action” statement. For…
July 23, 2014

Super Bowl Advertising Rates for 2015

After an anticlimactic end to the 2013-2014 NFL season (shout out to my man Peyton - no need for subtlety on that one), fans can only pray that both teams will actually show up to play in Super Bowl XLIX.…
June 9, 2014

Examples of Native Advertising

Contrary to popular belief, native advertising has absolutely nothing to do with how cavemen used to generate consumer interest in their mammoth skin pelts (although that could have arguably been a cooler article). So, will the real native advertising please…
June 6, 2014

Father's Day Gifts for Marketers

With 20 years under my belt as a doting daughter, I have had my fair share of Father’s Day gifts gone extremely wrong. I received the well-deserved silent treatment for three days after I gave the legendary Tom Claire a…
June 3, 2014

Mobile Apps For Small Businesses

Let’s be honest. Even with virtually unlimited access to the vast realm of mobile apps that can simplify the daily grind, we are still guilty of limiting ourselves to the biggest time wasters. Mobile apps have unlimited potential to increase…
May 29, 2014