As a new week begins, we bring to you the most popular inbound marketing trends from the last seven days based on the number of social shares. Use this as a resource to stay up-to-date on everything from content marketing and social media tactics to website design and analytics.
The idea of repurposing content seems pretty self-explanatory, but how many businesses are actually practicing this inbound marketing method successfully? In this article, HubSpot’s Head of Email Marketing and Lead Nurturing, Niti Shah, first clears up the differences between revamping content and repurposing content. She then explores how to use repurposed content to reach leads in different persona segments and varying stages of the buyer’s journey.
Don’t fall into the comfortable pattern of producing the same kind of content simply because it’s quick, easy and has always worked in the past. In this article, Neil Patel explains how to surprise existing readers and encourage new readers with varying content ideas you may have previously shied away from. A successful inbound marketing content strategy not only includes well-written blog posts, but experiments with infographics, videos and even podcasts.
If you think email is a dying fad, you’re probably committing these five email marketing mistakes. Email campaigns are a profitable facet of anyinbound marketing strategy when executed flawlessly. Save yourself dollars and headaches by ensuring you aren’t committing any of these grievous email marketing errors. But if you are making these mistakes, the author provides quick-fixes to get you back on track!
If you’ve hired a talented inbound marketing agency for your business, then you are familiar with the purpose and process of a social media audit. While experienced marketers already know what details to look for and why, this article segments the process into eight simple steps to analyze your activity on social media and identify the best ways to proceed with your social content strategy – it even suggests some great tools to help you get the job done!
Successfully implementing a search engine optimization strategy into your inbound marketing plan isn’t voodoo, or even black magic. It’s really based on a smart, mathematical algorithm. For your website to rank well – and avoid Google jail – you have to know the truth behind these common SEO myths (like link building is dead). If you’re already well-informed on how to do SEO right – woohoo! – check out the author’s SEO tips and maximize the potential of your website.
Your business website is your virtual storefront. That being said, it’s imperative that your website is fully optimized for conversions (rather than simply being pretty). No matter how successful, any business can make improvements to their website design and attract more customers. These five conversion adjustments are really so simple that you’ll slap yourself for not thinking of them sooner.
Are your landing pages not performing the way you expect them to? It takes testing and retesting to really rid a landing page of all its problems, such as no traffic and poor conversion rates. This thorough review of landing page problems and solutions provided by HubSpot will save you hours of tedious guesswork and help you avoid performing the wrong test for a certain problem. These helpful ideas will get your business back on track to attracting leads.
Big Data is such an old cliche in the business world that it’s almost become a dirty word. Regardless, understanding its merit in relation to your real-world audience is critical. If you haven’t realized it already, attracting ideal buyers is much more complex than looking at a data sheet of ones and zeroes. In this thoughtful examination of big data misuse (and a case study of Google Flu Trends), the authors explore how the information provided by big data is meaningless without the support of context details provided in thick and thin data.
That’s all we’ve got for today. Check back next week to see what new inbound marketing articles are making the most noise in the social sphere.