We’re a creative, full-service marketing firm in Northern NJ.
Creative Branding | Advertising | PR | Website Design | SEO | Client Support




Creative Execution

Skills are cheap… passion is priceless.

The creation of artful imagery is only the tip of the iceberg when it comes to the work we do. There are lots of marketing agencies, SEO companies, and advertising firms in NJ…but nobody has the creative talent we do.



Make the customer the hero of your story.

We hate to be blunt (actually we don’t) but branding is not just a logo or signature color! Whether you’re a local company in Northern New Jersey or a global brand, we’ll make sure your company is remembered.


Website Design

Everything is designed. Few things are designed well.

Did you know that most website design agencies in NJ have no clue about search engine optimization? Trust us, it’s true. Website design is all about connecting with your visitors… lots and lots of visitors.


Inbound Marketing

Don’t find customers…
Have customers find you.

The DSM Group is the only Inbound Marketing agency in New Jersey that can blend branding, creative excellence and best-in-class account management into one dominant strategy.


Social Media

You have to be different, great, or first.

Social Media is best done best by a local agency. Marketing is now a two way street between your brand and your community. It’s not about likes and followers, it’s about meaningful engagement.


Public Relations

Street cred is earned…not bought.

The DSM group believes public relations is a practice used to enhance a company’s reputation by promoting successful and news-worthy aspects of your business…not using fillers and exaggeration instead.


Media Buying

No one knows the local market like we do.

Strategic media planning and buying are two vital processes for a successful advertising campaign. We work across all platforms including television, radio, print, online, and out-of-home (billboards).


TV & Radio Advertising

We’ll make you famous.

Target your customer with The DSM Group. Get ready for your close up… seriously! TV and radio production are two services we work closely with clients on from inception to completion.

“The only thing Madison Avenue has on us is more suits.“

Meet-Our-Team-upMarketing is about more than suits.
We believe our mindset of building engaged relationships trumps“telling and selling” everyday of the week. Our clients seem to agree.
Beer-On-Us-upCome in for a consultation… and a pint.
There are two ways to promote and market your business: dumber, slower and expensive – or smarter, faster, and cheaper… we prefer the latter.

Recent Blog Posts

  • BuzzSumo Review: A Great Tool for Content Marketing

    Content marketing is emerging as a highly valuable practice for businesses and brands. Producing consistently exciting, educational material is a round-the-clock job. It's expected that even the greatest content marketers are sometimes at a loss for their next topic. That's where BuzzSumo comes in. A social media curation tool that provides insight into the most [...]

  • Website Design Dont’s – An Agency’s Advice

      Website design is crucial in establishing a solid presence for your business on the Internet. A well-designed website serves as your virtual storefront and is the best marketing tool you have. It builds brand trust and helps your customers decide your business is worth their hard-earned dollars. As web searchers ourselves, we've encountered countless [...]

  • Content Marketing vs. Inbound Marketing

    What's the difference between content marketing and inbound marketing? Aren't they the same thing? Don't they provide the same results? These are all valid questions. When I was asked to explain the difference between the two, and couldn't, I delved into further research. Here are the facts. Content Marketing Content marketing puts the importance on [...]

  • The 20 Best Google Alerts Alternatives

    Google Alerts allows you to track the keywords that are relevant to you, your business or your brand. This tool can become a vital part of your business plan, if you're smart! So, what could be better than a website that tracks your buzzwords and alerts you when there is conversation? A list of websites [...]

We Solve Business Problems With Creative Marketing Solutions

Tell us about your biggest business challenges and we can start to explore how we can help you achieve your goals.

“I Need More Consistent Leads”

Outright marketing and advertising efforts only go so far and if your company isn’t practicing proper lead nurturing, you simply won’t acquire the conversions you aim for.

“Is Social Media Worth it?”

If you’re still contemplating on whether social media is worth it, don’t hesitate to reach out. We understand how challenging social media is for businesses and we’re here to help.

“What Worked in the Past isn’t Working Now.”

Change can be difficult for any business, but it’s made easier with a helpful companion at your side. Our agency has the knowledge and the expertise to get your business back to where it used to be.

“I’m Getting Poor Results From Advertising.”

If you have the right message reaching the right audience, then you’ve reached your ultimate advertising goal. If you’re experiencing poor results from advertising and don’t know where to start, we would love to talk.

“I’m Spending Too Much Money On PPC.”

Are you still relying on PPC advertisements to carry your business? That stops here. We’ve seen the worst of it, let us help you optimize your business the right way.

“I’m Frustrated With my SEO Agency.”

SEO is a tricky process and it takes time for a website to get noticed and rewarded in the rankings, but that’s what we’re here for. If you’re ready to do SEO in a way that’s built to last, we would love to talk with you!

“My Website Design isn’t Great and I Need Guidance.”

Website design is a great way to create a user-friendly environment where people come for helpful tips and best practices. If a website is designed and managed properly, customers will return to your site and do business with your company.

“Does My Business Need a Marketing Plan?”

Have you ever been unable to keep deadlines, grown too past, or lost track of your budget? All of these things could be a direct reflection of your lack of a well drawn out marketing plan.

“My Competition is Tough.”

All businesses face competition. Knowing who your competitors are and what they are offering can help you to make your products, services and marketing efforts stand out.


“I Need a Full-Service Agency.”

Don’t have the resources to accomplish your advertising goals internally? Are you having trouble managing different agencies? Is it hard to track what’s working and what isn’t? The solution could be a full-service agency.


“The DSM Group has not only created a stronger Brand for my company, but my sales have increased 20%. It’s been a great relationship for the last 5 years.”

Ralph Lauretta

Sal Lauretta for Men


The lists are in and we’re moving up.


NJBIZ Top 50 List

  • Ranked 15th: Public Relations Firms
  • Ranked 30th: Advertising Agencies